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PRIVACY NOTICE

Last updated January 01, 2026



This privacy notice for Big Water Cowboys, LLC (doing business as TowBoatU.S. Lake Texoma) ("TowBoatU.S. Lake Texoma," "we," "us," or "our" ), describes how and why we might collect, store, use, and/or share ("process") your information when you use our services ("Services"), such as when you:
  • Download and use our Facebook application (3cx Integration), or any other application of ours that links to this privacy notice
  • Engage with us in other related ways, including any sales, marketing, or events
Questions or concerns? Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at michael@bigwatercowboys.com.


SUMMARY OF KEY POINTS

This summary provides key points from our privacy notice, but you can find out more details about any of these topics by clicking the link following each key point or by using our table of contents below to find the section you are looking for. You can also click here to go directly to our table of contents.

What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with TowBoatU.S. Lake Texoma and the Services, the choices you make, and the products and features you use. Click here to learn more.

Do we process any sensitive personal information? We do not process sensitive personal information.

Do we receive any information from third parties? We do not receive any information from third parties.

How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent. We process your information only when we have a valid legal reason to do so. Click here to learn more.

In what situations and with which parties do we share personal information? We may share information in specific situations and with specific third parties. Click here to learn more.

How do we keep your information safe? We have organizational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Click here to learn more.

What are your rights? Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information. Click here to learn more.

How do you exercise your rights? The easiest way to exercise your rights is by filling out our data subject request form available here , or by contacting us. We will consider and act upon any request in accordance with applicable data protection laws.

Want to learn more about what TowBoatU.S. Lake Texoma does with any information we collect? Click here to review the notice in full.


TABLE OF CONTENTS




2A. SMS & TEXT MESSAGING COMMUNICATIONS

TowBoatU.S. Lake Texoma may communicate with customers via SMS (text messaging) for purposes related to marine towing, salvage, dispatch coordination, safety updates, service notifications, and other service-related communications.

Types of Messages. SMS communications may include dispatch confirmations, captain ETA notifications, live vessel tracking links, safety-related updates, service completion confirmations, payment or invoice links, and customer feedback requests. These messages are transactional in nature and are sent only in connection with a customer-initiated service request.

How Customers Provide Consent. Customers provide consent to receive SMS messages by voluntarily supplying their mobile phone number when requesting service via phone, website, or direct communication with our team. By providing your mobile phone number and requesting service, you agree to receive automated SMS text messages from TowBoatU.S. Lake Texoma related to your service request. Messages are sent only in response to a customer-initiated request for marine assistance. We do not send unsolicited marketing text messages.

Message Frequency. Message frequency varies depending on the nature and duration of the service request.

Opt-Out Instructions. Customers may opt out of receiving SMS messages at any time by replying STOP. After opting out, no further SMS messages will be sent unless the customer initiates a new service request. For assistance, customers may reply HELP or contact us directly at (903) 419-0911.

Message & Data Rates. Message and data rates may apply depending on your mobile carrier plan. Mobile carriers are not liable for delayed or undelivered messages.

Data Sharing. Mobile phone numbers and SMS consent information will not be sold, rented, or shared with third parties or affiliates for marketing or promotional purposes. SMS communications may be facilitated through third-party service providers strictly for the operational delivery of service-related communications.


3. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
5. HOW LONG DO WE KEEP YOUR INFORMATION?
We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal
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